CANVAS BY FLEXFIT INSTALLATION

Branding | Booth Design | Graphic Design | Hat Design

I handled the Art Museum concept booth from initial conceptualization to full execution of the booth construction and display. Flexfit, being a B2B brand, needed to showcase their products and company not just through flashy displays but by highlighting detailed components of the brand’s services through storytelling. By taking inspiration from well known classic fine arts, I designed 15 different hats using a variety of customization (E&A, Trims…etc) to show the best mediums to express each piece of art. I also set up the customization area where visitors could create their own works of art on a free blank canvas hat. The booth was well received by everyone who stopped by to appreciate the art and participate in the customization. I also provided marketing ideas to increase SNS followers.